Change is an undeniable constant in the ever-changing landscape of business, and for sustained success, evolution is not just a choice but a necessity. As technology advances and trends shift, adapting becomes paramount, especially when connecting with a modern audience. At OTR, we understand the significance of staying adaptable. That’s why we were so pleased …
Year: 2023
Embracing Thought Leadership in the Age of AI and Content Marketing
Introduction The core objective of content marketing is to establish thought leadership in your field, which is essential for standing out among competitors and building a strong community of followers. Since the original article was written in 2015, the landscape has shifted, and the advent of artificial intelligence (AI) has further transformed content marketing strategies. …
Things to consider when choosing a digital marketing agency to support your business goals
Choosing the right digital marketing agency for your business can be a daunting task but is a crucial step in achieving your marketing goals and helping your business scale. With the ever-evolving digital landscape, it’s imperative to find an agency that can help you stay ahead of the curve and reach your target audience effectively. …
The Advantages of Working with a Digital Marketing Agency
Digital marketing has become a crucial aspect of businesses today, given the increasing dependence on technology and the internet. The rise of digital marketing has brought with it a wide range of benefits, including increased reach and engagement, better targeting, and reduced costs. However, it can be challenging for businesses to keep up with the …
Social Media Plan Campaign and Monitoring For SMB’s
Having a website is crucial to the success of your business as it creates a first impression with potential clients. However, it’s equally important to maintain and strengthen your brand through ongoing engagement with clients. One effective strategy used by OTR is as follows: Set up a corporate blog (WordPress is a popular option that …
Ranking of the Website on Google
A common question I receive from clients is how they can improve the ranking of their website on Google Many companies claiming to use “white hat” optimization techniques reach out, promising to make a website rank number 1 on Google. They assure me that they would never use the unethical “black hat” techniques used by …
Web Hosting – So Many Choices
Making the right choice for your website Finding the perfect web host for your website can seem like a daunting task, but it doesn’t have to be. By following these four simple steps, you’ll be able to choose a web hosting that fits your specific needs and helps you create the website you’ve always wanted. …
Image Problems – Contact Marketing vs Interruptive Marketing
Young Tom Booker was the trouble maker at Arrow Flats. If something was stolen, broken, painted over with graffiti or shot at it was usually Tom who received the first call from the sheriff. So it should of been no surprise to Tom when Sheriff Gibson questioned him about the number of fish he’d been …
The Value of Information
The rain pelted across the old Volkswagen windshield as if it had been sprayed on by a garden hose. The tired wipers complained with a stuttered uh-uh-uh as they tried to keep ahead of the horizontal liquid barrage of all things blurry through every window. To say it was dark would be an understatement. Because …
The Importance of a Good Logo
“Well.” Pressed the senior executive of the design company, “What am I looking at?” The young artist could taste the boss’s Jack Daniels lunch in his mouth. Spit-lets dotted his glasses and face as he tried not to flinch. The man everyone referred to as ‘the big guy’ was so close, parts of his face …