At OTR, we embrace the blended model—combining the speed and efficiency of AI with the creativity, strategy, and heart of real people. The result? Social media that’s both smart and real. Read more

While AI-only approaches social media with speed and efficiency—often at the expense of depth—the Human-only model focuses on real people, real conversations, and real communities. And that’s where humans shine. Read more

Using AI to manage your social media has clear appeal. It promises speed, automation, and round-the-clock operation – What happens when you let artificial intelligence run the show? Read More