Social Media

Social media marketing

The online world is social. Today, people are buying products or services online based on recommendations from friends and what people are saying about a company. How is your brand perceived in the market? What are people saying about your company?

Social media sites like Facebook, Twitter and LinkedIn have become important lead generation tools for businesses owners. When used correctly, they can enhance your online marketing results by encouraging brand awareness of your company. Social media can also be used to generate leads, close customers and offer customer care.

At OTR, we know how to make social media marketing work for your company.

With so many social networks available, it can be tough to determine which one will result in the best ROI. After all, you don’t want to waste time making connections on social networks that will not improve your business bottom line.

The OTR social media marketing team can help you identify the right platforms where your target customers are hanging out, discussing your business and looking for your solutions.

We know the platforms where you should concentrate making connections with prospects and closing leads. Eliminate the guesswork out of social media marketing by outsourcing your social media marketing to us.


Why Social Media Marketing?

Social media marketing can help you build connections with prospects, engage with your customers and keep at par with the happenings in your industry. All these are crucial to establishing your brand and building authority in your industry.

Compared to other forms of online marketing, social media marketing is cheaper and produces results faster. The major cost of the marketing is the time you will spend building connections and nurturing your leads.

You can easily spark conversations on social media to educate and entertain your customers. However, you need to be human in your interactions. Prospects buy from those that they trust. Therefore, you need a “tone” for your interactions.

Your industry and target customers can help you determine the tone to use. For instance, our B2B clients are seeing great results by using a formal tone. On the other hand, B2C and C2C clients are having success with an informal tone.

Let our team brainstorm your goals and help you accomplish them through a proven social media marketing strategy used by hundreds of successful clients.


Make Social Media Work for Your Business

Knowing your target customers and where they hang out is the first step to successful social media marketing. Our customer discovery process will help you define your buyer personas and what they are interested in.

From there, our social media marketing team will research the social platforms that the prospects use, the types of content they prefer and how they perceive your brand. The next step will be to make connections with the prospects by providing helpful information that will endear them to your brand.

The key to being successful with social media marketing is focusing on customers rather than your business. If you solve the problems of your audience, you will win their hearts and close more sales. Our team can do the hard work of identifying the issues your prospects are struggling with and engage them to enter the sales funnel.


Which Platforms Should You Focus On?

Most businesses are finding success by focusing on the three most popular platforms; Facebook, LinkedIn and Twitter. However, this does not mean the three channels are right for all business. Some businesses do better with other networks like Quora.


Let us help you identify the channels you should concentrate your efforts on to improve your marketing.

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