You see it time and again as businesses write about their new corporate website … they are so pleased with how it looks and as a consequence pleased about the money they spent. They see value because they have in some cases created an excellent first impression and of course that is good. The problem …
Customer Service and Your Brand
Often when we think of our company’s brand we think of the logo or other distinctive trademark, but there’s much more to our brand then just a distinctive and recognizable mark. One morning I walked into a department store wearing my well-worn brown leather jacket. I was looking at some dress slacks and shirts and …
Effective ways to attract truck drivers
Effective ways to attract truck drivers and why having a good driver recruiting strategy pays off It’s no secret that we are experiencing a truck driver shortage. Transportation companies are spreading themselves thin trying to recruit qualified drivers while keeping up with increasing supply chain demand. The American Trucking Association estimates the shortage to continue …