“Well.” Pressed the senior executive of the design company, “What am I looking at?” The young artist could taste the boss’s Jack Daniels lunch in his mouth. Spit-lets dotted his glasses and face as he tried not to flinch. The man everyone referred to as ‘the big guy’ was so close, parts of his face …

Often when we think of our company’s brand we think of the logo or other distinctive trademark, but there’s much more to our brand then just a distinctive and recognizable mark. One morning I walked into a department store wearing my well-worn brown leather jacket. I was looking at some dress slacks and shirts and …