“Well.” Pressed the senior executive of the design company, “What am I looking at?”
The young artist could taste the boss’s Jack Daniels lunch in his mouth. Spit-lets dotted his glasses and face as he tried not to flinch. The man everyone referred to as ‘the big guy’ was so close, parts of his face were out of focus.
“I asked you a simple question young man,…..”

He didn’t even know his name.

“I’m looking at floor, shoes, pasty legs, shorts, sitting on a bench on maybe the edge of a basketball court. How does this, which is suppose to be a logo design for one of the richest sports empires in the world THE NBA how does this say NBA?”

“Well sir,….” dryly crackled the young hopeful, “what would you call a bunch of white guys sitting on a bench?”

We see a giant stylized yellow ‘M’ and we know it’s McDonalds. We see a swoosh mark and know its Nike. An old guy with white little beard on a red background we know Kentucky Fried Chicken. We recognize Pepsi, Apple Computers, Windows, Facebook and many more logos just by design. No words needed.
By just glancing at their logo design you know about that company’s fine quality standards. You easily reflect on their advertising campaigns. You know their slogans or catchy tunes used in their commercials. There is no confusion as to who they are.

And that’s what a good logo can do for you. It’s your companies flag or crest that you carry onto the battlefields of daily competition. It’s design and recognition say who you are. Your brand. No floor, shoes, legs or shorts to confuse what your business conveys.

Let OTR Web develop your brand.

Bob Niles

Read more articles from Bob’s personal life experiences on his Blogspot site. Superiordribble.blogspot.com