The Challenge
Berry & Smith has a strong internal culture and longstanding customer relationships, but their previous website undersold their experience, credibility, and the true scale of their operations. The digital presence didn’t reflect the quality of their services or the values that define their organization.
The Approach
OTR delivered a full-service solution, including custom HTML development, copywriting, photography, videography, and SEO.
To ensure an authentic representation, our team travelled to their head office to capture original photo and video content and conduct interviews. This immersive process allowed us to deeply understand their operations, culture, and values, ensuring every element of the site felt true to who they are. A short-form sales video was also produced to add an engaging, human element to the experience.
Project Scope
- HTML development
- Copywriting
- Photography
- Videography and Video Production/Editing
- Search Engine Optimization
The Outcome
The new platform elevates first impressions and accurately reflects Berry & Smith’s professionalism, experience, and culture. With integrated video and original visuals, the site creates a stronger connection with visitors while supporting both customer trust and recruitment efforts.
why it works
The website is built on real insight, not assumptions. By immersing ourselves in the business and prioritizing authenticity, the final product reflects how Berry & Smith truly operates, moving beyond generic templates to deliver a digital presence that feels genuine, engaging, and aligned with their values.
Explore real examples of how we’ve helped clients turn their websites into powerful tools for growth.