When visitors stop by your website, there is only one thing they want to know: whether you have the solution that they are looking for. If you have the solution, they may or may not buy from you immediately.
How do you convince the visitors on your website that you have a great product or service? By capturing their information and communicating with them over and over.
Leads need to be nurtured to make a buying decision. To capture the information of potential buyers stopping by your website, you need to use landing pages.
Landing pages are gateways that enable you to capture important contact information of your visitors. With the information, usually email addresses, you can communicate with the visitors, add value to their lives and break the ice to make them trust and want to do business with you.
Landing pages give visitors a reason to stay on your website and give you their email addresses.
Good landing page design is crucial to converting visitors to leads. At OTR, our expert landing page designers are also marketers. We work hand in hand with the content marketing team to create irresistible offers that make visitors want to join your email list.
But it’s not just about joining your list. We also make sure the visitors are segmented based on their interests and potential to do business with you. Therefore, when you are communicating with the leads, you can craft compelling value propositions that will make them identify their problems and understand your solutions.
Our designers create compelling landing pages based on customer buying psychology. We have worked with hundreds of clients over the years and know what makes landing pages generate leads. We test multiple landing pages to come up with the best converting designs. Apart from this, we use different analytic tools to determine customer path and optimize the content on landing pages to have the greatest impact on prospects.
Getting visitors to your website is great. But understanding where the visitors are coming from and their interests is better. You can use landing pages to learn more about your potential customers.
After posting great content on your website, the next thing you want is to find out about the people reading the posts, their interests and problems that you can solve better than the competition.
If you already have landing pages on your website but are not generating leads like you expected, there may be two problems:
To solve these problems, you need expert designers and copywriters that understand marketing psychology and online best practices. The OTR team can help you.
We can help you create eBooks, whitepapers, videos, and other contents for your visitors in exchange for their email addresses. The content will be tailored for the different sales stages the leads may be in.
Our design team understands what makes landing pages convert. Our landing pages will help your get more leads and understand the different buying stages the leads are in. With this granular understanding of prospects, you can create content that will pull them more towards making the buying decision.
Are you struggling to generate leads from your website? Do your landing page designs look like they are from the 1990s? If so, you are missing on opportunities to make sales and improve your revenues. We can help you.