Looking for clients? Forget about fliers and billboards. Today, the best way to reach your potential customers is by having a presence online.
Nearly everyone uses the Internet to search for information. This is why you should have a high-ranking website. The website should rank high for the keywords your target market types on Google when searching for your products or services.
Most people do not go past the first page of Google results when searching for information. If your website is not on the first page for the keywords that your local, regional or national target market searches, you are losing potential customers to your competition. OTR can help you capture more prospects looking to do business with you.
To get listed on the first pages of Google, your website has to be optimized for the keywords you want it to rank for. We can help you with this.
OTR’s search marketing team comprises of experienced Search Engine Optimization, Social Media Marketing and Conversion professionals. Our team is certified in search engine marketing and can optimize your website to rank high on Google.
For years, we have worked with clients across different industries, helping them to improve their profits through high organic search listings. Our SEO team stays abreast of the changes regularly implemented by search engine companies to ensure our clients’ sites are compliant and will not be penalized. Regardless of the changes that may be implemented by search engines, you can be sure your website will continue generating quality traffic and leads.
Businesses across different industries trust and rely on OTR’s search engine marketing services to maintain high rankings in Google. If your website is getting dismal traffic, chances are that your search marketing plan is broken. Let OTR identify and fix your broken search marketing strategy.
SEO is a long-term game. However, you don’t have to wait forever for your website to rank high. With a good SEO marketing plan, your website will start getting traffic and ranking within a reasonable time.
When you hire us, our search marketing team will do a thorough analysis of your website and identify areas that need to be optimized for SEO.
We start from the basics of keyword research to make your site attract quality visitors. During the keyword research phase, we can help you understand your target customers and what they are likely to type when looking for your offers.
After keyword research, our team will get on your website to carry out on-page optimization, which is especially crucial for local businesses. Our team will go through the contents of your website to ensure they can be crawled by search spiders and categorized correctly. For instance, we’ll check that your website text incorporates target keywords in the title, sub titles, and body. We’ll also go under the hood of the website to check that heading, title and image tags are used correctly.
After completing on-page optimization, your website should start getting relevant traffic. However, our work does not stop there. We also carry out off-page optimization to boost your website to reach page one of Google.
We employ various off-page optimization tactics such as guest posting, social profile creation and authority link building to make your website rank high. Link building takes time and can eat into the precious time you should be using to grow your business. Let our dedicated SEO team create high quality links to your website to improve its authority and ranking on Google.