\u201cWell.\u201d Pressed the senior executive of the design company, \u201cWhat am I looking at?\u201d
\nThe young artist could taste the boss\u2019s Jack Daniels lunch in his mouth. Spit-lets dotted his glasses and face as he tried not to flinch. The man everyone referred to as \u2018the big guy\u2019 was so close, parts of his face were out of focus.
\n\u201cI asked you a simple question young man,\u2026..\u201d<\/p>\n
He didn\u2019t even know his name.<\/p>\n
\u201cI\u2019m looking at floor, shoes, pasty legs, shorts, sitting on a bench on maybe the edge of a basketball court. How does this, which is suppose to be a logo design for one of the richest sports empires in the world THE NBA how does this say NBA?\u201d<\/p>\n
\u201cWell sir,\u2026.\u201d dryly crackled the young hopeful, \u201cwhat would you call a bunch of white guys\u00a0sitting on a bench?\u201d<\/p>\n
We see a giant stylized yellow \u2018M\u2019 and we know it\u2019s McDonalds. We see a swoosh mark and know its Nike. An old guy with white little beard on a red background we know Kentucky Fried Chicken. We recognize Pepsi, Apple Computers, Windows, Facebook and many more logos just by design. No words needed.
\nBy just glancing at their logo design you know about that company\u2019s fine quality standards. You easily reflect on their advertising campaigns. You know their slogans or catchy tunes used in their commercials. There is no confusion as to who they are.<\/p>\n
And that\u2019s what a good logo can do for you. It\u2019s your companies flag or crest that you carry onto the battlefields of daily competition. It\u2019s design and recognition say who you are. Your brand. No floor, shoes, legs or shorts to confuse what your business conveys.<\/p>\n
Let OTR Web develop your brand.<\/p>\n