{"id":24,"date":"2023-01-29T18:24:38","date_gmt":"2023-01-29T18:24:38","guid":{"rendered":"https:\/\/otronline.com\/otr_blog\/?p=24"},"modified":"2023-01-29T18:39:02","modified_gmt":"2023-01-29T18:39:02","slug":"effective-ways-to-attract-truck-drivers","status":"publish","type":"post","link":"https:\/\/otronline.com\/otr_blog\/driver-recruiting\/effective-ways-to-attract-truck-drivers\/","title":{"rendered":"Effective ways to attract truck drivers"},"content":{"rendered":"\r\n

Effective ways to attract truck drivers and why having a good driver recruiting strategy pays off<\/h4>\r\n\r\n\r\n\r\n

It\u2019s no secret that we are experiencing a truck driver shortage. Transportation companies are spreading themselves thin trying to recruit qualified drivers while keeping up with increasing supply chain demand. The American Trucking Association estimates the shortage to continue increasing, reaching a deficit of about 175,000 drivers by 2024. Looking forward, one of several and main reasons of why there continues to be a lack of drivers is that the current average age of truck drivers (75% over age 45) is due to retire over the next several years, leaving a huge age gap that isn\u2019t being filled by younger generations. This shortage creates a challenge that the industry must overcome to stay afloat; and as a result, organizations are required to think outside of the box and strategize to fill these employment gaps to keep up with the demand.<\/p>\r\n\r\n\r\n\r\n

Why is having a good recruitment strategy important?<\/strong><\/h4>\r\n\r\n\r\n\r\n

The shortfall of drivers affects every transportation company\u2019s productivity, safety, and profitability in trying to compensate for the labour they simply don\u2019t have. This employment shortage is detrimental to all levels of an organization. It is important for management to have a strategy to curb these challenges, otherwise the retention of current drivers will become an even bigger issue due to the increased job pressure.<\/p>\r\n\r\n\r\n\r\n

The go-to solution for most carriers is to list opportunities on job banks, but with truck drivers being a hot commodity right now, it is a huge feat trying to stand out amongst the sea of other postings. It requires much more than posting jobs; organizations need to start marketing themselves to drivers in the same way they would to their customers and making changes within their business to make truck driving a more desirable career. Truck drivers are in the driver\u2019s seat now (literally and figuratively) and transportation companies need to start adopting new strategies that speak to them.<\/p>\r\n\r\n\r\n\r\n

The following are a few effective methods you can incorporate into your recruiting strategy.<\/p>\r\n\r\n\r\n\r\n

Driver Lead Generation Strategy<\/strong><\/h4>\r\n\r\n\r\n\r\n

Lead generation is the process of nurturing a prospect with the final goal of converting them into a customer, or in our case – a driver. The online world is as busy as ever and there is a lot of noise to cut through to gain someone\u2019s attention. Millions of businesses are vying for the attention of your prospects and people are very good at filtering out messages that don\u2019t resonate with them or meet their needs. Lead generation is focussed upon building trust and targeting the proper audience, so your company stays relevant. Its\u2019 approach consists of:<\/p>\r\n\r\n\r\n\r\n