Content Management Systems


Content Management Systems

In order to get people to find you, you have to make friends with the search engines.  In order to make friends with the search engines, you have to have fresh, relevant content that the algorithms find valuable enough to shoot you to the top of their results pages.

Once upon a time, when you wanted to update web content, you would have had to either know how to write code or pay someone who did.  These expensive and tedious hoops lead to a significant amount of stale content in cyberspace, which did no good for anyone.

Oh, how times have changed!  With blogs and new products constantly freshening up the Brand Strategyinternet’s offerings, developers went to work creating the tool now known as the content management system (also commonly referred to as a CMS).

Thanks to the ingenious minds that came together to embark on the creation of the content management system, you are now free to alter your pages and update your content as you see fit.  Each content management system that we use here at OTR will incorporate features that will enhance your experience as you navigate your way through your website.

These systems provide you with a way to securely and safely access your website from anywhere with internet access, and you can easily alter the design without needing any knowledge of coding.  You’ll have the ability to archive and retrieve prior versions after revisions, in case your newest update isn’t exactly what you’re looking for.

The goal is easy usability — a place where your team and ours can come together to store your content in a version-controlled environment with pre-built features incorporated around your specific business needs.  After all, captivating content should always be stored for safe-keeping.

At OTR, we work with you to understand where your business is now so we can choose the right content management system to get you where you want to go.  Our Web Content Team is standing by and ready to strategize with your key people to make remarkable messages appear on your pages.  Ready to learn more?

Ian Conklin is the President of OTR Web, a web development company creating market ready websites since 2000, with locations in Canada, USA, Europe and South America.

Ian Conklin - President OTR Web

OTR Web is a Certified Partner with HubSpot and Google.

For all your Inbound Marketing and Website requirements

Contact OTR Web.


Brand Strategy Niches


Brand Strategy Niches

Surround Your Brand Niche With Familiar Associations

You may have the most unique niche in the world, but in order for online followers to embrace it you need to shape your brand strategy so that the niche relates to things that are already familiar to your audience. It sounds like a paradox, but the secret to followers connecting the dots is to relate your unique concept with the world they already know about. That does not mean catering to the lowest common dominator, which is the direction many big marketers still follow. You can enjoy just as much success by relating your unique products with qualities that everyone naturally appreciates.

Market Leadership

Followers gravitate toward leaders not by chance, but because of magnetism and the ambition to follow a winning path. A leader can be defined in many ways, but your brandHitting the Mark strategy will have an enormous edge if you can define leadership as being the first in history to introduce your niche. Newspapers and TV news teams are always looking to document new inventions or ideas so that they can say they covered it first. Another way to sell your brand as a leader is to report statistics that reveal your brand has generated a widespread response. You can create a news story by appearing at a trade show and then report that your product was exposed to thousands of people.

Another way to convey leadership is to be interviewed by a local publication or website, in which you can give exclusive insight about your industry that no one else has covered before. You can discuss problems that are beneath the media radar then offer sensible solutions. People also equate leadership with innovation. By offering ideas for the future, you can help shape your image as an authority figure. Almost every company boldly states the What and How of what they produce or the service they provide. Differentiate yourself and build your brand around Why.  Never forget that leadership is a perception regardless of how your industry ranks leaders. Always find ways to communicate how your brand is ahead of the competition.

Things We All Share

Even though you don’t want your brand strategy to create the impression that it means all things to all people, you are justified in associating your brand with things we all share as individuals. The environment, for example, is something we all share. There’s a green revolution going on that continues to gain strength due to high energy costs and reports about dangerous chemicals in our food, water, air and soil. Since you are building your brand online, you’re already participating in the environmental movement. Assert your participation, which gives your brand credibility, whether it’s by going paperless, reducing the need to waste gas or communicating online instead of through snail mail.

We also all share a love for music and entertainment. So find pop culture items that connect with your brand, such as songs, movies, sports, fashion or hobbies. Use a popular quote, for example, as a metaphor for your product. Or explain how an underlying problem you are trying to resolve with your product is reminiscent of a scene from a popular movie. Let your imagination go wild in creating associations between your products and existing fads, either from the past or present. This type of brand strategy reflects how people communicate on social networks.

Creative Colors

Everyone loves colors. One of the first things we learned about as children was how to use crayons. Your logo needs to be simple with four colors or less, which saves money and creates a memorable image. But since everyone loves pictures with multiple colors, find as many attractive photos as possible and associate them with your brand by sharing them on social networks and your website.

Take the Lead in creating your Brand Strategy Niche Download our eBook


Ian ConklinIan Conklin is the President of OTR Web Solutions a web development company building marketing websites since 2000 with offices in Canada, USA, Europe and South America.
OTR Web is a Value Added Partner with HubSpot.

For all your Inbound Marketing and Website requirements Contact OTR Web.


SMB Web Design


SMB Web Design

Many business websites were designed with no purpose other than existence. However, the evolution of marketing and the Internet has transformed the business website into lead, traffic, and sales generating a multi-functioning marketing tool. The undeniable benefits of a well-designed site has caused several business owners to ponder over which provider can deliver the best product for the best price in the least amount of time as possible.     

With three apparent options, business owners may employ the shade-tree web designer, who also doubles as a nephew that creates pages from his bedroom after school. After the nephew, they can choose either a do-it-yourself website builder or enlist the services of a the professional web design company. In either case, you must take the lead and ensure your website meets your expectations and produces the desired results.

Take the Lead by Understanding These Terms in Web Design

Inbound marketing is the notion of attracting customers to your site by providing the information that users are searching for. The most effective inbound strategies are developed and incorporated into the fibers of the web page.

Copywriting refers to all of the text that appears as content on the page.

Search engine optimization (SEO) is all about making your website more visible onwebsite elements a search engine results page. As one of the primary objections of any web site, getting seen is directly correlated to high revenue. The most effective SEO campaigns are the result of being interwoven into the creation of the website.

Search engine friendly refers to the ease that search engine crawlers are able to index and find your page.

HTML5 code is the new Internet language that offers an impending focus on multimedia without the need for plugins. HTML5 was developed to allow low-powered devices like smartphones to run heavy content. Additionally, it allows for the development of universal or cross-platform mobile apps. Overall, HTML5 offers significantly more control over the design of your page.

Cascading Style Sheets 3 (CSS3) is responsible for the style and design of the page. CSS3 bolsters the capabilities of a web designer with enhanced aesthetic appeal and functionality on the website.

The Nephew or Friend of a Friend

While your nephew may offer the most cost-effective method for website creation,
it is highly doubtable that your nephew will be able to create the functionality that is required. With the amazing growth of HTML5, newer and more appealing features are consistently being created. If your nephew is not familiar with the newer code, your site will quickly begin to look old compared to the other sites that use HTML5. In addition to having to develop your own web content (rather than making use of professional copywriters), your nephew will in all likelihood completely negate the importance of intertwining SEO and inbound marketing into the core of the website.

Take the Lead with a Do-it-Yourself Website Builder

DIY site builders are excellent for start-ups and entrepreneurs who want to get their website online quickly and then perfect the site along the way. With a  template website, your page won’t break the bank or consume too much of your time. The all inclusive DIY website builder removes the coding process from website design and replaces it with the benefits of drop-and-drag. To begin, you simply choose a template and personalize it with your own tweaks and changes until it looks how you envisioned. DIY website builders also allow you to choose your domain name, work at your own pace, and web hosting is included with the DIY builder. Many DIY builders can generate a mobile-friendly version for smartphones.

There are however pitfalls. One of the major downsides of DIY website builders is the lack of customization in creating a website that reflects your corporate brand. Instead, the DIY website builder offers templates, which can leave a generic impression on visitors. As for SEO, you are left to optimize the page yourself and that can be a daunting task. Many time business owners using the DIY site builders quit in frustration due to the complexity of using the tool itself.

The greatest benefit of using a DIY website builder is the ability to work on your page at your individual pace and the low cost involved. If you have the time (remember also the cost of your time) and are willing to learn about SEO and copywriting as well as the actual DIY website builder tool, then the DIY website builder can be a good solution for you and your business.

Take the Lead with a Professional Web Design Company

Everyone knows that two heads are better than one. A professional web design company uses collaboration from copywriters, graphic designers, SEO professionals, software developers, inbound marketing strategists, project managers and several others to produce fully functional and highly attractive websites. The effectiveness of a professional web design company is the result of a team effort composed of different backgrounds. By using industry experts, a professional web design company delivers highly functional, unique, responsive, and profitable websites with both SEO and inbound marketing effectively interwoven into the website architecture and content.

With the many benefits of using a professional web design company, one disadvantage can be the upfront cost. Even with some services being a la carte, employing a design team can seem to be costly. In addition, a professional web design company will generally take approximately five to eight weeks to complete the site by the time they layout the navigation, create the design concepts, develop buyer persona’s, interview the key parties, research key phrases and then write the web content.

Creating a website that works for you and your clients takes time, no matter whether you do it yourself or hire a web team.

Take the Lead Download the OTR eBook – 10 Step Checklist Website Redesign

Ian ConklinIan Conklin is the President of OTR Web Solutions a web development company building marketing websites since 2000 with offices in Canada, USA, Europe and South America.
OTR Web is a Value Added Partner with HubSpot.

For all your Inbound Marketing and Website Development requirements Contact OTR Web.


time to redesign your website when


Time to Redesign Your Website When …

A good website is the key to a successful online presence. It provides a solid foundation for you to build upon and expand your brand. Unfortunately a bad website can cause everything to come tumbling down. Poorly designed websites drive potential customers away in droves. Some studies have even shown that visitors have less trust in companies with poorly designed websites. Don’t feel too bad, outdated and poorly designed websites are a common sight across the web. Choosing the right web design company and avoiding a few simple pitfalls can help bring your online business out of the 90’s and into the 21st century.

Even you can’t find your page on Google

Improving visibility is probably the number one thing you can do to improve your website. Sites designed with poor SEO end up buried in search results and reducing your traffic. You could have a perfectly designed site, but without proper SEO no one will ever see it. It would be like the Mona Lisa only ever displayed on the fridge at Da Vinci’s mom’s house. A proper SEO centered design can push your website to the top of the search results and expose your brand to a much wider audience. Remember however there is only one opportunity to make a good first impression. Take the lead with a well designed website created with SEO built within the sites architecture.

Mobile users can’t navigate your site

Responsive web design is the future of the internet. When was the last time you sat on a bus or in a waiting room without being surrounded by at least three or four people browsing on thumbs up and downa smartphone or tablet? Responsive web design is a design principle which provides your website with adaptability to allow it to be compatible and usable on a wide variety of devices. From the smallest smartphone to the largest display possible, a responsively designed site will work on any size display.

Your users took a wrong turn

A good website should be as in depth as it needs to be, but still simple to navigate. Your business may be complex, requiring a lot of information to get your idea across. However, this doesn’t mean your site has to be complex as well. If your users need more than 2 or 3 clicks to navigate back to your homepage, you may need to reconsider your layout and your web design company. If they have to use the back button on the browser … well enough said!

Your site loads slower than Windows

A website that takes more than a few seconds to load is almost as bad as a site nobody can find. Poorly designed or overly complex websites can slow down loading times and drastically reduce your visitor’s experience. The longer it takes to load, the more frustrated people become and the more likely they are to look elsewhere or as they say in the industry “bounce away”. Additionally, search engines like Google take average loading times into consideration with site rankings.

If your website falls into any of these categories, don’t feel too bad. The good news is these problems can be fixed by the right web design company. At OTR Web Solutions we pride ourselves on results. Our professionally designed and developed websites are world class. By incorporating proven design principles with cutting edge techniques, OTR helps you take the lead and put your business a step above and beyond the competition.

Ian ConklinIan Conklin is the President of OTR Web Solutions a web development company building marketing websites since 2000 with offices in Canada, USA, Europe and South America.
OTR Web is a Value Added Partner with HubSpot.

For all your Inbound Marketing and Website requirements Contact OTR Web.


Responsive Web Designers: Key to Any Successful Business


Responsive Web Designers: Key to Any Successful Business

With the myriad of smartphones, tablets and other mobile devices on the market today, how can you effectively reach this diverse audience while maintaining a singular vision for your brand? As recently as a few years ago this meant creating a bare-bones and utilitarian mobile site to compliment your main website. However, the abundance of mobile devices with different operating systems and screen sizes means this is no longer a feasible option. Traditional solutions such as mobile sites or apps are costly, inefficient and discouraging for your audience to use. Responsive web design for mobile devices is an approach to web design that recognizes the complex and fluid nature of the modern web and adapts your website to the needs of your audience, regardless of how they access it.

Using mobile sites or apps segregates your audience and creates a different experience for those viewing on a mobile device. Mobile sites are often bland, difficult to navigate and require more work to maintain. Using an app requires your audience to visit an app store and download just to view your site on their device. Responsive design eliminates these problems by allowing your site to scale and adapt to the needs of each individual device. This provides your audience with a consistent experience and maintains the vision you have for your brand.

The flexibility of responsive design extends beyond support of currently available devices. Responsive design recognizes the dynamic nature of the web and provides youResponsive Web Design with the ability to adapt as the web changes. The variety of devices with differing screen sizes and operating systems are no longer an obstacle as responsive design allows your site to adapt to the unique needs of each device. A responsively designed website is ready for the next big advancement on the web, keeping your brand already a step ahead of everyone else.

In addition to improving the experience of your audience, responsive web design for mobile devices streamlines and simplifies your experience as well. Traditional approaches require the updating, maintenance and cost of multiple websites and apps. A single responsively designed website can achieve the same cross-platform support as these traditional approaches for a fraction of the cost. In addition, a responsively designed website can be updated using a content management system, such as WordPress, to update your content on all platforms. The singular approach of Responsive Design also boosts your visibility on search engines due to your site sharing the same URL, regardless of device.

Responsive design is not only the cutting edge of web design, but the future as well. The unique ability to scale and adapt your website to any device provides you with an investment that will offer returns for years to come. As more users migrate from traditional PCs to mobile devices, a responsively designed website becomes less of a luxury and more of a necessity. A seamless transition from device to device maintains your own unique brand vision and reaches a wider audience than possible before.

Sharing your URL on a mobile browser via social media no longer results in desktop users seeing an ugly, out of proportion mobile site on their PC. Responsive web design for mobile devices also tears down barriers created by the use of mobile apps. Users who would otherwise forgo your website due to the requirement of an app download, can visit your website freely and easily. Responsive Design is a simple, yet innovative approach to provide the flexibility and support you need to stay ahead of the game.

ian_conklin3Ian Conklin is the President of OTR Web Solutions a web development company building marketing websites since 2000 with offices in Canada, USA, Europe and South America. OTR Web is a Value Added Partner with HubSpot.

For all your Inbound Marketing and Website requirements Contact OTR Web.


Web Designer Insider: Finding the Balance


Web Designer Insider : Finding the Balance

You’re not happy with your website, the design is old and feels stale. You are not generating leads at the rate of your competitors and you are now looking to redesign. Where do you put the bulk of your focus? Artistic  ‘Wow’ factor or into functionality and lead generation? How do you find the balance in the web development process?

Recently a thread of emails was shooting back in forth between marketing and design at OTR web systems and one email in particular from our veteran designer caught my eye. Igor, the designer in question, made some interesting and thought provoking statements.

Designers often want to be cutting edge with design on every site. They want the site to be web designersartistically brilliant and have the wow factor.This is completely understandable, they are after all artists. Here’s what he had to say. The following statement really grabbed my attention and provoked me to read more. I found it very interesting to get a glimpse into the mind of a veteran web designer.

“There are many fantastic websites made by very talented designers. Sometimes I am really envy on the creativity they show. As a colleague I am impressed! But would I be impressed as a client?!”

The reason this struck me is because the artist is more focused on the needs of the customer. The ego says art, the intellect says effectiveness. He wants to satisfy the clients needs for web development first!

Be Effective First

By focussing on effective web development first Igor is producing a product that will be seen. He has included all the keywords, SEO and other various tools needed to be found online and then be able to convert visitors more effectively. The absolute flip side is developing with artistry as the first priority and then having a beautiful, stunning web page that will rarely be found, if ever, because it has not been properly optimized, or is lacking in content. Igor sums it up nicely,

“When I am creating the website layout I am keeping this in mind – the purpose of the website is not to impress visitors and clients with fancy solutions. They are not coming toResponsive Web Design admire the design of the website. They are looking for some information, solution… practical things. The purpose of the website is to give them what they want fast and easy to find.”

Do Not Neglect the Artistry 

Effectiveness first, but the artistry must not be forgotten during the web development process. You have all visited those web sites where you feel like you are on a construction site or need sunglasses just to view the page! It is not a pleasing experience and you are much less likely to return to that particular web site. When working through the web development process effectiveness and artistry should be ranked 1 and 1a.

The Silver ‘Re’ Cap

  • Focus on web effectiveness first
  • Do not neglect artistry
  • Effectiveness and Artistry are ranked 1 and 1a
  • Make sure your designer understands the above points!

Effectiveness first, It won’t matter how artistically amazing your website is if no one can find it or just as damaging is if the visitor can not figure out what to do once they are at your site. Make sure your website functions first, then make it as visually wonderful as possible.

As always your comments and opinions are valued and desired.

Social Media is a Conversation


Colin is the Social Media and Content Marketing guru at OTR Web Solutions a web development & content marketing company since 2000, with offices in Canada, USA, Europe and South America.


The Truth About Web Design


You are sitting with the IT Manager of a potential new client, they have been through your portfolio and like what they have seen and recognise that their website needs some professional help. This would appear to be a very good scenario and it is time to go in and close the deal. But wait the IT Manager just asked me what I thought of the corporate logo or the old website design? I had presumed that was why they had called us … because well it is brutal to say the least.

Like a lamb to the slaughter I tell the truth. The design is horrid and needs a complete rework and that is one of  the first places we will start in our brand exercise. There I have said it and I know the client will appreciate my professional honesty, except the look on his face tells me different. I just attacked his work, his baby he was the one that built this, this, what words can describe this brutal attempt at design! There is no place to go, backtracking is a waste of time and the meeting is rapidly coming to a close … but not the deal. No that deal is not going to close, at least with me.

You would think if you have done this once (and I have) you would never do it again! But alas sometimes you get so caught up in the honesty of the moment (and I have) that you forget and blurt out again how bad something is … and again go home without the deal in your pocket. Generally I presume it is not because you want to show the client how bad something is, but rather it is because you are so excited, as you know your team can make a very good impression and build something that works for the client.

Lessons learned in over 14 years in this business? First designers design, sometimes well and sometimes not so well, but for the most part they make very poor software coders. Second software coders write code and again sometimes well and sometimes not so well, but for the most part they make very poor designers. Third, it is probably best not to tell either group that generalisation to their face. It does not go over well.

Lastly and I know this so well from my years in the life insurance sales, a lifetime ago, when you know you have closed a deal and everyone is comfortable and chatting with their guard down … shut up!

Ian Conklin is the President of OTR Web Solutions a web development company since 2000 with offices in Canada, USA, Europe and South America.


Web Errors That Will Cause Your Visitors To Bounce Away


I received a notification today from a company via one of the Social Media sites about some tech predictions for 2012. It was an interesting headline so I clicked on the link and waited as the page loaded line by line for this HUGE image to download. At first I thought maybe my connection was acting up so I reloaded the page and the same thing … the image loaded line by line and after 30 seconds I could see that I was only about 5% into the image.

I never did read the article, though I suppose it had loaded below the image. I just bounced away and proceeded to write this blog article. The worst part was these people advertised themselves as web developers and designers! You can expect to see a non-optimized image in a personal website or blog … but from a firm that says they are web designers? As I started to compose my rant it made me think there are other things that make us go hmmm when we get to a website. Following is a short list of things that can make your website visitors go hmmm and inevitably bounce away.

Spelling it boggles my mind to go to a web page and find it full of spelling errors. How is anyone going to trust that you can deliver what you promise if their first impression is hmmm? Spell checkers are available … take the time to use them and then check the results, as you don’t want to just accept the revised corrections or you can end up with some very strange words that are entirely out of place.

Wrong Words – My dear oldest sister, who was a very successful mortgage broker almost always used “loose” instead of “lose” … that one will lose me most every time. Too many times we see “to” used when “too” was the correct word or accept when except was the right choice. There are some things we just cannot accept, except occasionally these word errors can cause us to laugh. The list of incorrect word usage goes on and on and I am sure we could fill an entire blog with just such words.

Grammar – This will be short as my wife (the copywriter) is always correcting my writing and if/when she reads this blog she will ask me politely if I would like for her to “fix” it. Most times I do send through my posts to her first, but today she is out writing for a client so you are getting the raw copy! The bottom line is if you struggle with grammar then make use of someone to edit your writing. Check back here in a few days for the “finished” post. 🙂

Color or Colour Usage the spelling of which depends on whether you are north or south of the 49th Parallel.  We write on our OTR site that anyone can build a website and it is true, today most anyone can build a website. However building a website that works and creates a good first impression is another thing altogether. Glaring colours, movement everywhere, a page that is not balanced and unwanted sound are all things that cause the visitor to your web pages to go hmmm and add to a poor first impression of your business or service.

Images are critical to your website. While it is true that the search bots read words it is also true that the search bots do not buy your products or services. People perform that function. Careful selection, optimization and page placement of relevant images will make the interest of your page increase exponentially. Clip art, irrelevant images, non-optimized images, annoying flash or too much movement will all drive your readers away and cause another hmmm.

Social Media Integration – How many websites even today do you go to and there is no social media integration into their website? Communicating with fresh up to date content and building a relationship with your target markets is vital to your overall web success. A blog, Facebook, Twitter and LinkedIn are all valuable relationship tools and can be managed with Social Media Management Software from your desktop. A workable Social Media plan can be found here that you can integrate into your web presence.

Search Engine Optimization – Often we go to  a website and it looks nice and can even be designed well, but the all important SEO aspects have been left out. Some web designers will throw in a few keywords in the meta tag and think that is what is needed for SEO … there is a LOT more to it. Key phrase research, niche market research, local area search, content marketing, website architecture, copy that incorporates the key phrases in a manner that is readable. Each page having a purpose and a call to action … the list goes on.

We have barely touched what goes into a website that works, and by all means build your website yourself … just take the time to research and do it right. If however you have come to the conclusion that you neither have the time or the necessary skills to create a website that works, then contact OTR Web Solutions and we will work with you to build a site for your business … that works.

Ian Conklin is the President of OTR Web Solutions a web development company since 2000 with offices in Canada, USA, Europe and South America.


Your Website Delivers a Message … for Better or Worse.


How often have you searched for a product or service, and the sites you have come upon speak about themselves, their history and their great products or services? You, the potential client are then left to determine the “if” or even “how” this particular website can meet your businesses specific needs.

The reality is that many of your website visitors will then “bounce” away because they are looking for a solution to their problem and really do not care about you or your products … unless you can portray that your site can meet their needs. The question then is how can this be accomplished effectively?

  1. Determine your specific market. When I was in the life insurance business (a lifetime ago) I was told that if you throw enough mud against the wall … some of it will stick. I suppose there was/is some merit to the comment but I did not like it then and I do not like it today. To my way of thinking it made more sense to make 10 targeted calls and close them than to make 100 mud-on-the-wall calls and hope to close 1 or 2! If for example my target market is “trucking web designers” then we need to build the web pages to attract and qualify within that specific market and not dilute the message and impact by attempting to appeal to a broader market.
  2. Resolve a need. To accomplish this you must be knowledgeable about the market and the specific needs of that industry. Sticking with the transportation industry as our example, determine the needs and relate a story of how you can resolve that need in a manner that the reader can relate with and to for their business. Some of the example transportation needs:
    1. Driver Recruitment and Retention
    2. Market penetration to pre-determined segments
      1. Regional Carrier
      2. Over The Road Carrier – National
      3. Dry Freight – LTL, TL
      4. Refrigerated Freight – LTL, TL
      5. Bulk Carrier
      6. Household Mover – local, regional long distance
      7. 3PL
      8. Brokerage
      9. Warehousing and Storage
    3. Social Media Campaigns
      1. Facebook
      2. LinkedIn
      3. Twitter
      4. Blog
      5. Social Media Console Manager
  3. Tell Your Story. Once the specific market has been determined and the needs of the industry established then it is time to relate a story of how your company can resolve those needs. A short story with images that are relative to that story creates a memorable image within the readers mind and will bring about the all important next step … contact. Again using our example of “trucking web design” we could write about how a client called concerned that one of their customers had been looking for 3PL services in a particular city and when doing a search their trucking company came up … but not relative to 3PL services. Can you get that corrected  for us so that our trucking company shows for 3PL within this city when a prospective client searches for that phrase? A few weeks later comes back the response … that is fantastic, we are on the first page. How do you do that!? Or you can tell a story about Driver Recruitment and how with the new web pages, blog and Facebook we actually have drivers calling us and posting to our Facebook telling us that they are applying. You guys took the time to find out about us and delivered our message.
  4. If you caught my interest I might want to know more about your products or services features … but my first impression had better be about the benefits you bring to me because that is what is going to capture my interest. It might be relevant somewhere that you have been doing this for over 12 years as that shows me you will probably still be around when I need you again, but only if you can show it as a benefit to me.

Professional web development is a team project. In the same manner as truck drivers by themselves do not form a transport company; a web designer cannot make a website development company. It takes a professional team to build an effective website that works. If you are looking for a team approach to your website development then take the time to contact OTR. We are here to build for you … a website that works.

OTR Web Solutions Inc.