Content Management Systems
In order to get people to find you, you have to make friends with the search engines. In order to make friends with the search engines, you have to have fresh, relevant content that the algorithms find valuable enough to shoot you to the top of their results pages.
Once upon a time, when you wanted to update web content, you would have had to either know how to write code or pay someone who did. These expensive and tedious hoops lead to a significant amount of stale content in cyberspace, which did no good for anyone.
Oh, how times have changed! With blogs and new products constantly freshening up the 
internet’s offerings, developers went to work creating the tool now known as the content management system (also commonly referred to as a CMS).
Thanks to the ingenious minds that came together to embark on the creation of the content management system, you are now free to alter your pages and update your content as you see fit. Each content management system that we use here at OTR will incorporate features that will enhance your experience as you navigate your way through your website.
These systems provide you with a way to securely and safely access your website from anywhere with internet access, and you can easily alter the design without needing any knowledge of coding. You’ll have the ability to archive and retrieve prior versions after revisions, in case your newest update isn’t exactly what you’re looking for.
The goal is easy usability — a place where your team and ours can come together to store your content in a version-controlled environment with pre-built features incorporated around your specific business needs. After all, captivating content should always be stored for safe-keeping.
At OTR, we work with you to understand where your business is now so we can choose the right content management system to get you where you want to go. Our Web Content Team is standing by and ready to strategize with your key people to make remarkable messages appear on your pages. Ready to learn more?
Ian Conklin is the President of OTR Web, a web development company creating market ready websites since 2000, with locations in Canada, USA, Europe and South America.
OTR Web is a Certified Partner with HubSpot and Google.
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