Facebook for Business – Top 10 Uses
The age of social media has arrived for the world of business. There are over 1 billion people currently on Facebook alone, for example, so it only stands to reason that this would be a good place to be when you want to gain attention for your enterprise, or organization. But what exactly should you be doing?
Understanding the uses of Facebook for business is something that requires developing a systematic approach for exactly how it can help move you toward the goals you’ve set for growing your company. Let’s look at 10 ways you can leverage the astounding reach of this leader in social media to position your business to take the lead in this new commercial landscape.
1> Increase traffic to your website – getting people to where the action is builds your bottom line. Posting material with a sprinkling of links back to your company website is a great way to use facebook for business growth.
2> Create brand awareness – photos are worth a thousand words, and those showing your products, services, and views of your business operation in action, help establish you as a distinct – and memorable – entity amongst all the choices out there.
3> Build a Community – and as your brand awareness grows, so does the number of people regularly visiting your site to find more of what they enjoyed on their first visit. Your neighborhood is expanding. And since clients want to believe they found you, not that you found them, this is an excellent way to establish such a relationship.
4> Educate your market – the primary reason people go anywhere online is to access actionable information. As the old saying goes – Knowledge is power – and one of the best ways to use facebook for business is to regularly deliver important information that educates your audience about issues related to your business.
5> Staying in focus – people remember where they obtained valuable information, so the more of it you provide, the more you become a focal point of their cyber-world. This has the added advance of building online ‘word of mouth’ as your community informs people in theirs about you as a good source of data.
6> Demonstrate your expertise – a big part of using facebook for business involves making it evident that you are a skilled professional in your field. The cumulative impact of all of your postings, photos, and links is how this is accomplished – and it keeps paying dividends for your operation.
7> Expand your reach – with over a billion set of eyes looking in, getting access to the broadest possible audience is one of the chief advantages of adopting facebook for business and commercial purposes. Suddenly, your reach is worldwide in a manner businesses of the past could only dream about.
8> Developing new affiliations – you never know where cooperative alliances will come from, and adopting facebook for business has been the start of many such partnerships.
9> Provide customer service – with its chat, message, and pinned post features, facebook enables small businesses to expand their customer service while minimizing costs. Always a nice combination.
10> Increase sales – while this feature is certainly uppermost in your mind, it takes all of the features of facebook for business working together to get to this one. But once you grasp how the facebook world works, this is the natural outcome.
The bottom line is that having a presence in this burgeoning new informational universe is essential for any commercial enterprise. Today people want to believe they found you and not that you found them. Facebook is another excellent vehicle for prospective customers to find you and interact with you.
And with the above in-mind, you can see that there is a lot to like about Facebook for business. Our eBook on Facebook can help you Take the Lead with your business.
Ian Conklin is the President of OTR Web Solutions a web development company building marketing websites since 2000 with offices in Canada, USA, Europe and South America.
OTR Web is a Value Added Partner with HubSpot.
For all your Inbound Marketing and Website requirements Contact OTR Web.