Your Business Brand and Social Media
Social media has come a long way from the early days of sharing pictures and reconnecting with long lost friends. It has become a mainstay of the modern web and integral part of our everyday lives. Businesses can no longer ignore the influence of social media and the marketing opportunities it provides. A sound social media presence and marketing strategy can help you grow your brand, reach a wider audience, and connect with your customers on a level never before possible. However, it is not sufficient to merely use these sites You must use them effectively. Avoid the following the mistakes and hopefully you can prevent a marketing disaster.
Don’t Just Promote, Interact
While social media provides ample opportunities to promote your products, you can and should do more than simple advertising. These networks allow you to connect with your customers and interact with them in real time. Engage with those who follow your brand, develop a dialogue with your loyal customers and relationships with new ones. Clients want to believe they found you, not that you found them. Don’t ignore this capability by simply choosing to only promote your products. This comes off as fake, selfish, and quite frankly a little bit annoying. You don’t want your marketing campaign to be like the friend who only talks about himself and never asks how you’re doing. Don’t be that guy. Nobody likes that guy.
We get it, hashtags are fun and everyone likes a clever hashtag joke now and then. Trending topics can be a great way to interact with your customers and even keep your brand fresh and exciting. Just don’t over do it. Conversational and friendly is good, but jumping on every trending topic or overusing them in general looks unprofessional and messy. Additionally, some topics are divisive and offensive. Its best to avoid these topics, even if you have a really killer hashtag pun in mind.
You Ignore the Important Data
Contrary to popular belief, social media is more than just fun and games. We all love Bejeweled and clever status updates but the real power of social networking lies in the data it generates. A sound social networking campaign takes advantage of the invaluable data that these sites can provide. By using analytics, you have access to information such as your audience’s demographics, activity, and growth and engagement rates. This information can allow you to gauge the success of your marketing and the effect it has on your business.
You Sign up and Never Login
Maybe you just forgot the password, but a social media present isn’t very effective if you don’t update it regularly. An inactive social media account doesn’t drive traffic to your business, engage with your customers, and looks bit unprofessional. People want to follow your brand not only because they enjoy it, but to learn about what new product or service you are providing. If you haven’t made a tweet since 2009, most people aren’t going to bother following your brand in the first place. Also it helps to write the password down, I seem to forget mine all the time too.
Social media is no longer for teenagers and procrastinating college students. Your business most have a sound and active online presence if you wish to stay in front of your competition.
At OTR Web Solutions we have a long history of providing clients with the tools and expertise they need to get a step ahead of their competition and take the lead.
Ian Conklin is the President of OTR Web Solutions a web development company building marketing websites since 2000 with offices in Canada, USA, Europe and South America.
OTR Web is a Value Added Partner with HubSpot.
For all your Inbound Marketing and Website requirements Contact OTR Web.