Is SEO Dead or Alive?
We have all read the (often self proclaimed) pundits writing articles about how SEO is dead and web masters are wasting their time and money concentrating on that aspect of their websites. As in most blanket type statements there is some truth and some non-truths in such a statement.
Organic SEO or Natural SEO is alive and well – always has been and in my opinion always will be an effective and important tool for web masters. In simplistic terms Organic SEO comes about from researching the key phrases your website readers will use to search for your product or service. Those phrases must then be placed within your web copy in such a manner as to attract not only the search bots but also your website reader…compelling them to take a specific action. Remarkable web content is still king.
Organic SEO also involves your website structure and navigation scheme by developing your website so as to assist the requirements of the search engines. In other words the back-end of your website, the part you do not see, must be coded to be effectively read by search engines such as Google or Bing.
If you build or have built a website without these elements (and yes there are many web designers that pay only lip service, if any to these critical elements of a website) you will find your website buried about 50 to 100 pages back on Google.
Not So Organic SEO
There hardly seems to be a day or a week that goes by that I do not get an email or phone call from a company the “specialises” in SEO. You answer the phone and you hear the crackling noise of an overseas caller telling you in not so good English how they can get your website number 1 on Google! Or the email comes across your desk extolling the virtues of their company and talking about link building and only “White Hat” strategies and techniques. Ever notice that most times the email is not from a business address but rather a free email service such as GMAIL or Hotmail or Live? RUN is the best advice I can give.
Then there are the companies that specialised in print ad books. They suddenly came to the understanding that they were falling behind, becoming irrelevant and jumped into SEO late in the game. They often coerced you into staying with their print ads by combining with their new super duper SEO packages. Those SEO packages seem eerily similar to the ones being developed and maintained by those offshore companies … with the same link building techniques and on-page web strategies. I have looked at the page coding on some and just shuddered.
Is this orchestrated type of SEO dead? … well if it is not it probably should be and with the changes in algorithms of the search engines, it will soon be dead and possibly your website along with it.
Where is SEO Alive and Well
SEO has become an entire package of responsibilities for your web marketing firm. Encompassing not just a new website with Organic SEO, but Social Media, Business Blogging, Email Marketing (to opted in recipients) and Online Video amongst others. This package when bundled together is called Inbound Marketing. Drawing customers to your product or service.
I penned a phrase in an earlier blog about Brand Strategies Inbound Marketing. In that blog I wrote, “clients want to believe they found you … not that you found them” in other words the days of cold calling on potential clients or invasive marketing techniques are long dead. Today a potential client recognises a need and searches to find the answer and that is when your information needs to be available. Sounds a whole lot like SEO to me.
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Creating remarkable content is still king in SEO. It is just that today that remarkable content is across a wider spectrum of media. Yes SEO is alive and well.
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