What is a Landing Page and Why Do I need One
A landing page is not just any page in a website. It’s a crucial page that can make or break your marketing campaign. And by extension, it can help or hurt your sales.
This is why professionals spend hours poring over landing pages. They don’t stop at stunning pages. Testing and tweaking are part of their job too. The result of their hard work is a perfect landing page that converts well for a long time.
Take the lead now by creating landing pages that convert.
What Exactly is a Landing Page?
Your website’s home page is a landing page. But it can also be any other page where visitors are prompted to make a specific action or result. An effective landing page contains a lead form for obtaining a visitor’s information. It can be a simple email campaign page where visitors are promoted to fill out a form with their name and email address. Or it can be a detailed data capture form with more than four fields.
What Can You Get from a Good Landing Page?
You may have seen hundreds of landing pages already. The question is, are they any good? Have all of them convinced you to sign up or give up some of your personal information? Realize that only a handful of them are effective. So if you’re going to design a landing page, make sure it’s a good one to get all of these benefits:
Increased Conversion Rates
Targeted landing pages are likely to raise your chances of converting traffic into leads. They can, for instance, encourage visitors to sign up and receive product offers and recommendations from your company. You can personalized these offers and recommendations so that prospects are likely to buy.
Establish Lasting Relationships
Of course, landing pages can prompt actions other than buy this or proceed to checkout. When people fill in a form, they are at the same time entrusting their personal details to your company. This comes with caveat of course. Never ever break their trust. Send them useful stuff only. Make friends with them through helpful information and irresistible offers.
Getting people’s trust and actually making money out of your marketing efforts are two compelling reasons to craft an high-converting landing page. Don’t worry if you’re not a designer, you only have to familiarize yourself with winning landing pages and understand the basics.
What Makes Landing Pages Effective?
You don’t need technical knowledge to create a good landing page. But you do have to be brilliant at the basics. Here’s how.
>Less is more, especially in design. So keep your design clean and simple. This will help visitors focus on the product you’re offering or call-to-action. Your design should make it easier for visitors to focus. Anything unnecessary will only distract your visitor from completing an action.
>Make it easier for visitors to thoughtfully consume content. Use enough white-space for them to think. Doing so will help them make sense of what your product or service is about. You don’t rush them into buying and regret their purchases later. But you do give them the necessary push to buy or get something valuable.
>Create responsive landing pages or design for multiple platforms: full-size and 11-inch monitors, mobile and tablet screens. The percentage of users using smartphones and tablets for researching and buying is rising. Don’t miss out on these opportunities.
>Hire a professional copywriter who perfectly understands your business and your target audience.
>Use relevant images and videos. Also, be wary of using stock photos. Use fresh, relatable and unique photos instead.
Take the Lead with our free 48 page eBook – How To Use Landing Pages For Business
Ian Conklin is the President of OTR Web Solutions a web development company building marketing websites since 2000 with offices in Canada, USA, Europe and South America.
OTR Web is a Value Added Partner with HubSpot.
For all your Inbound Marketing and Website requirements Contact OTR Web.