Bad for Business Blogging Traps
A Top 10 List of Not To Do’s In Your Business Blog
There’s no doubt about it, blogs have fully arrived in the business world, and any company’s website that doesn’t include one is missing-out on a very popular item that customers regularly click on. And making your website popular with customers is a big part of commercial success in today’s business environment.
Yet while many businesses now understand the importance of having a blog, very few fully grasp the various components good ones contain that separate them from the herd. Let’s take a peek at 10 key things you definitely should not do if your goal is to take the lead amongst the most effective business blogs. Avoid:
Failing to integrate blog with your website
Customers will frequently find an interesting article on your blog by doing a web-search. The whole point of your blog is to get eyes on your main business web-site, and turn those eyes into customers. Having their search lead to your blog – which is on your website – accomplishes the first goal.
Poor blog design
The content of your blog is important, but if its look-and-feel don’t grab people, they may never stick around long enough to read anything. Design elements, such as bolded titles, sub-headings, social networking buttons, RSS feeds, and color elements, will keep those eyes on the page long enough to encourage reading your content.
Turning-off blog comments
Getting visitors involved in your blog makes them much more likely to get them to look at your main web-site. Include an easy to navigate comments section – with responses from you. People love to interact, and to have that interaction validated. It sends the signal that you care about your customers – which makes your readers more likely to become one.
No email plan
Another key aspect of interacting with blog visitors is to have a way for them to receive more info later – via email. They may not be ready to become a customer at first – but staying in email contact with them keeps the door open. Have an email subscription strategy.
Overly product-centered content
Your blog isn’t your main selling vehicle, your web-site is. Have content that addresses broad issues related to your product. If readers get interested, they’ll follow thebread crumbs to where you want them to be.
On the other hand, don’t include material so broad that readers forget what brought them there in the first place. Attention spans online are limited, at best. Stay on message.
Blogs are supposed to be personal, so make sure each post is tied to an actual name. Blog visitors tend to be inherently suspicious of generic postings, and will be quick to hit the exit button. Give them that personal touch so they know there are real people behind the screen.
Lame blog post titles
Titles are crucial! They signal what’s to come, and if your title is trite or empty, there’s little chance the reader will continue to discover what you’re saying. Create titles that compel reading.
There’s a word for old blog posts; boring. Keep a steady stream of fresh material coming. It tells readers that there’s vitality here – and that’s what they’re looking for.
Overlooking SEO elements
Put energy into learning how search engines deliver results to queries – and include those elements in your blog. That’s how people will find it – which is what you want.
A business blog is crucial today; but so is careful attention to its elements. Do your homework. For further information and for even more in depth blogging mistakes information and strategies – Take the Lead and download the OTR eBook on Blogging Mistakes.
Ian Conklin is the President of OTR Web Solutions a web development company building marketing websites since 2000 with offices in Canada, USA, Europe and South America.
OTR Web is a Value Added Partner with HubSpot.
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