Responsive Website: The Happy Medium
Not to long ago you could hear the frustration marketing and IT departments around the globe. If their firm was keeping up with the latest technology then they had as many as 3 websites to keep fresh! Updating content was now 3 completely different processes. The desktop update was old hat and not a problem, then came the task of the mobile site and possibly the tablet site!
As the mobile web developed, it was quickly discovered that browsing on your mobile device was often a frustrating experience. You often had to scroll horizontally and vertically. As for content it was generally a skeletal version of the desktop site. Time, money, content and ease of use were all being sacrificed! This would have to change. There was a need and it would need to be satisfied.
Web Developers Respond
With the advent of new advanced coding languages and web browsers web developers quickly filled this void and and created the happy medium, the responsive website. A site that will adapt to whichever device you happen to be using. Now as a consumer you get the same content on any device. This alone reduces bounce rates. The visitor is no longer frustrated and enjoys ease of use. In today’s online world, if it isn’t easy and convenient, then competitors site will win the day. Convenience and ease of use coupled with engaging content are what keep visitors coming back to your site.
How Does This Apply to You?
By developing a responsive website you can reduce the amount of time you spend on SEO by up to 2/3. This means you will have more time to create quality content to provide to your visitors. These visitors will now be more likely to convert to leads and then to customers. At the same time you will be reducing overhead both in finance and time! Let me say that one more time, increase visitors, the quality of the experience and at the same time reduce maintenance cost in both time and money. In today’s competitive business market saving time and money while increasing quality are the golden eggs we all strive to uncover. A properly built, designed and maintained responsive web site can help streamline your business.
The Silver ‘Re’ Cap: The Happy Medium
- Reduce time and money spent
- Increase traffic
- Reduce bounce rate
- Increase return visits
- Decrease maintenance
- Increase quality with time and money saved
Colin is the Social Media and Content Marketing guru at OTR Web Solutions a web development & content marketing company since 2000, with offices in Canada, USA, Europe and South America.