Assessment & Analysis

Analysis of your marketing plan

Do you have a website? Great. But is it generating leads and improving your sales?

Many businesses have an online presence but are not getting profits from their marketing efforts. To generate sales from your website, you need a plan of action that will make prospects notice your company. There is much more to successful online marketing than having a website and social media presence.


Is Your Website Working for You?

Having a beautiful website is not enough to generate sales or rank high on search engines. Some businesses have great websites but still wonder why they are not seeing any sales. If any of the following apply to your business, we can help you:

  • Your website is getting little or no traffic
  • Visitors are not staying on your website for long
  • You are not getting any sales from visitors on your site

The OTR web assessment team can identify areas of your website that are preventing prospects from converting to customers. We will carry out a full analysis of your marketing plan to identify holes that can be patched to improve your sales.

Some of the areas that we can help you with include:


1. Website Design

Our designers will look at your website to identify elements that may be working against your sales efforts. For instance, having a slow loading website can lead to a high bounce rate. This problem can be easily fixed by ensuring your website images are optimized to load fast.

We also check your website design to ascertain whether it is responsive. Today, more people are using smartphones to access the Internet. A website that is not optimized to be viewed on mobile devices provides a poor user experience and drives away prospects.


2. Search Engine Optimization

Our marketing team will also assess your SEO efforts to see whether there are areas that need to be improved. The websites of most clients that come to us usually have poor on-page and off-page SEO, which explains why they get less traffic. Our team can help you come up with an SEO strategy that will improve your website’s authority on Google and improve traffic.

Other SEO aspects we can help you with include detection of bad links, creating citations for local businesses, authority link building and content optimization.


3. Content Marketing

Your content is perhaps the most important element on your website. When prospects land on your site, they are looking for specific information. If you don’t have the information, they are likely to move to a different site. Your content should address the problems of your target audience. Apart from this, it should provide information on what you do and how you can add value to the lives of your prospects.

Your content can make or break your business. It should be optimized for SEO and still make prospects want to buy from you. The content should be focused on the prospects rather than your products or company. For instance, it should be clear to the prospects how they will benefit from doing business with you.


Fix Broken Sales with a Website Assessment

OTR is a full service marketing agency specialized in helping companies get more customers through proven online lead generation techniques. Our team will analyze and create a working marketing plan that will help you close more sales on your website and other online marketing channels.

Is your website not performing its role of generating leads and sales like it’s supposed to? If so, you need a complete website and online marketing assessment. Get in touch with us for a consultation.

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