Brand Recognition

Corporate Brand Recognition

What is your brand?

In its simplest terms and to present a word picture, imagine you're driving down the road and you see a truck approaching in the distance. As the truck draws closer you recognize the logo and you think that is XYZ Freight, they just delivered my (fill in the blank) I still can't believe they got that (fill in the blank) around the corner and up those stairs. Incredible … they were so professional. They did do some damage to the stairs but their customer service people were very helpful and sent someone to fix the damage right away. I still can't believe the president of the company followed up to see that all was satisfactory to us. Wow, what a company.

All of that went through your mind in those few seconds as the XYZ Freight truck approached and passed you by … and that folks is positive brand recognition. Not just the logo but the entire corporate experience as viewed by your customer.

Corporate Identity

Your corporate logo should consistently identify your company and your corporate message across all of your communication, reinforcing your brand promise and values. There should be a consistent look and feel across everything your business touches, email, marketing and sales collateral, website, newsletters, blog, Social Media, sales proposals, business cards, trucks and trailers … anything that carries your corporate message.

OTR will help you develop your brand across your company with a consistent message, look and feel.

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