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Category Archives: Corporate Branding
The Truth About Web Design
You are sitting with the IT Manager of a potential new client, they have been through your portfolio and like what they have seen and recognise that their website needs some professional help. This would appear to be a very … Continue reading
Waste of $40K or Building Your Brand
Some years back I went into a town office and spoke to the person responsible for their web development. We chatted away and I made mention of their logo, which I felt was rather strong, and asked why it was not part … Continue reading
SEO – SEM – Social Media and your Blog
The ultimate purpose of your corporate website is to deliver your brand message, facilitate your site visitor’s contact with your business, and to be easily found by the search engines thereby creating site visits. The fact is that search engines … Continue reading
Why Social Media Works
What I have found is missing from many businesses today is old fashioned customer service. The kind of service where you connect with your customers and take a moment to chat with them. It was this type of customer service that built … Continue reading
Tired Phrases – “Reach Out” How about “Bug Off”
You open up any email or web post or blog article and somewhere soon you will find one of those tired phrases like,we “reached out” to our readers …” Okay folks, I don’t want you to “reach out to me”. … Continue reading
Social Media Plan Campaign and Monitoring For SMB’s
As much as your website is critical to your business success in creating an excellent first impression with your prospective clients, it is also imperative that you maintain and grow your brand through continuing interaction with your clients. One method … Continue reading
Social Media Content Marketing – Now find the time
Social Media Content Marketing is a must for business; but many SMB’s will not spend the time necessary due to varied internal constraints. We all have the best intentions when we read an article or blog post on what … Continue reading
Customer Service and Branding
Customer Service and Your Brand Often when we think of our company’s brand we think of the logo or other distinctive trademark, but there’s much more to our brand then just a distinctive and recognizable mark. One morning I walked … Continue reading
