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Author Archives: ianotr
Asking the Pro’s
I have been working a trade show to showcase one of our new products and I am always amazed at the diversity of people that wander by the booths. At a trade show open to the public you will get … Continue reading
Facebook Traps
I was sent a notice today about some wardrobe malfunctions and to click on this link to see the video behind the scenes! Spammers and virus spreaders know to prey on our inner dark curiosity … and often they can … Continue reading
The Truth About Web Design
You are sitting with the IT Manager of a potential new client, they have been through your portfolio and like what they have seen and recognise that their website needs some professional help. This would appear to be a very … Continue reading
Social Media – Luxury or Necessity
Ask yourself this question. Will my business succeed without regular interaction with my customers and employees? I think most business people recognise that they will not be successful if they eliminate or restrict communication with their customers and employees. What … Continue reading
Waste of $40K or Building Your Brand
Some years back I went into a town office and spoke to the person responsible for their web development. We chatted away and I made mention of their logo, which I felt was rather strong, and asked why it was not part … Continue reading
Why Social Media Works
What I have found is missing from many businesses today is old fashioned customer service. The kind of service where you connect with your customers and take a moment to chat with them. It was this type of customer service that built … Continue reading
Web Errors That Will Cause Your Visitors To Bounce Away
I received a notification today from a company via one of the Social Media sites about some tech predictions for 2012. It was an interesting headline so I clicked on the link and waited as the page loaded line by line for … Continue reading
Tired Phrases – “Reach Out” How about “Bug Off”
You open up any email or web post or blog article and somewhere soon you will find one of those tired phrases like,we “reached out” to our readers …” Okay folks, I don’t want you to “reach out to me”. … Continue reading
Social Media Plan Campaign and Monitoring For SMB’s
As much as your website is critical to your business success in creating an excellent first impression with your prospective clients, it is also imperative that you maintain and grow your brand through continuing interaction with your clients. One method … Continue reading
I Can’t See You – Is Your Business Invisible?
Quoting from a recent Google initiative – “A business with a couple of dozen employees is a small business. That same business without a website isn’t even a small business. To potential customers, it might not even exist. Visibility is … Continue reading
