Social Media Management, the ever evolving field that sometime makes us want to run for the hills. It can be overwhelming, yet it is vital to our success on-line and as a business.To be successful, we need to not only be on-line, but we need to be effective on-line Some of us understand this and then build a static website and leave it at that. After some time we notice that we are not getting any traffic and get frustrated. Maybe we took the next step and started blogging because we heard that fresh content will help us be visible and keep people coming back to our site. Now we have a limited number of people visiting our site and reading our blog posts. This is good! The problem is now that we’ve hit a plateau in the number of visitors we get and we are not gaining the business we’ve hoped to. Understanding this we then may ask, “How can we be even more visible on-line ” This is the question we ask because we want to get the biggest return on investment we possibly can on our web presence. Enter social media! In this post we will explore three social media outlets and get amplified:
Let’s think of Twitter as a front page headline on what is going on with our business blog. We have 140 characters to get our message across in a concise and intriguing manner. If we write an intriguing tweet that, of course, leads to valuable, relevant content, we will be re-tweeted and quoted by our followers. Then their followers will have the opportunity to re-tweet and so on. Twitter is where your posts have the opportunity to go viral! If we only have our blog and no twitter account then we will only have a limited number of ways to be found., but if we then tweet with a link to our blog our exposure grows exponentially.
Great Content + Twitter = More visitors
Of course we will need to convert these visitors to leads and then to customers, but we can’t very well make these conversions if they are not on our website to begin with! Social media can assist in this area as well. We can use another form of social media to put a face and personality on our business.
Facebook is where we show our human side. We still can link to our content, and attract visitors to our web presence, but here we are not limited by 140 characters. Here we can post images. We can also post about events we are holding and introduce the world to our most important resource…. our people. Even today in the age where we can find anything from our smart phone on any number of responsive websites, we still want to know who is on the other end of the deal. We want to get a feel for them before we decide to do business with them. We can use Facebook to post about a charity we are sponsoring, a corporate event we held with our co-workers and business partners. We have an opportunity to show our ‘face’. As consumers, are we more likely to do business with an email or with a business we can identify with on a human level?
Great Content + Facebook = Human Connection
Google+ is an interesting case. It does not have the following that Twitter and Facebook have. What it does have that the Twitter and Facebook do not have is a very intimate relationship with Google. When properly used, with appropriate keywords in our Google+ posts we can gain better page rank on Google. We need to be on Google+ and cultivate a following to multiply our exposure to the world through the Google search engine.
Great Content + (Google+) + Keywords = Google Love
The Silver ‘Re’ Cap
- Twitter – Get viral! Get the exposure your great content deserves.
- Facebook – Show off your greatest resource, your people.
- Google+ – Better page rank through Google love.
Colin is the Social Media and Content Marketing guru at OTR Web Solutions a web development and content marketing company since 2000, with offices in Canada, USA, Europe and South America.